Paperwork is boring, tedious, but necessary. It involves educational handouts, mailing supplies, letterhead/envelops/labels, promotional postcards and rack cards, posters, banners and bumper stickers....and, and, and. From what we have noticed, groups that have a varied and distinguishing printed presence that matches their online image appear to do better promotion overall. Is that because they appear organized? Consistent?I do not think it's necessarily expensive looking printing is as valuable as the consistency of a public face. When the public can recognize the group, visually, an connection is established. Call it Buyer's Decision Process or recognition factor, whatever, it is important to make an impression so the audience remembers the message, you know? I think this also extends to chapter aprons or caps with chapter logotype to wear when at a function or presenting to a group.
What would be the printing, copying, promotional pieces be? Fortunately, one of the members' husband is a hobby letterpress printer, so some of the printing comes free. However, the paper and ink need to be purchased. Some things like banners and aprons just need to be purchased.
Printing:
letterhead - $20
envelops - $40
note cards/thank you notes/box of 500 each - $200
Ink and mineral Spirits: $75
Officer business cards/postcards/rack cards/8 1/2" x 11" posters(case of gloss card stock) - $175
Chapter banners: six 2.5' x 6' vertical banners $280
Chapter banner stands: 6 at $45 each - $270
Chapter venue apparel (1 dozen VLGS denim aprons): $48
Chapter venue apparel (1 dozen VLGS denim aprons
monogrammed): $100
Total: $698 rounded up to $700
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