It is now clear the tourism and arts grants available are intended for larger, MUCH larger nonprofits. One we were excited about turned out to be a matching grant where we would already need money in the bank to get more money. Another grant wanted proof of two business partners in the community that generated a particular amount of tourism dollars.
What about begging letters?
MacMillan Dictionary says this is a letter from a poor person to a rich one asking for money. Well, that's a little extreme in our case. We do have
some money, it is not like we are desperate. We just have ideas for expanding our outreach. For example, this year we want to move to including artisan arts and skills that align with harvest and gourds: weaving, wood turning and burning, carpentry skills, painting, etc. An interesting 'heritage art' would be storytelling, or what about clogging?
These are the inclusions that cost money, but would help the annual festival become a better, more interesting educational program. THAT is what a grant would be for, or **kaching** sponsorship! That's the word to use, a sponsorship letter explaining the mission and need for financial support!
The National Council of Nonprofits talks about
corporate sponsorships and the need to weigh the benefits of $ a for the nonprofit and the tax exemption benefit to the corporation. In other words, do both get their money's worth? In our case, a company in California would not get as much value of recognized connection (the halo effect) with a Virginia nonprofit as a local company in the area of the festival event. With that in mind, asking for assistance from local banks and companies where the festival will be held will do more good for both.